Still plenty of fish from adsense
I agree that it’s getting harder and harder to earn from adsense. Not like the old days
Some new change of Google adsense terms and policy has direct effect on most publisher account. Does your adsense earning have slowed down too?
New clickable area
Now, if you are not a premium publisher.. You will only have Ads Title and URL Link clickable. The reason behind this new policy is because there are too many accidental clicks. It generates money for publisher but not good for advertiser. So by minimizing the clickable area, users is more likely aware about the ads and hopefully will convert to sales.
When Google announced this policy, I am pretty sure that this one will sink my income. And it’s proven. Earnings drops sharply
I believe, I am not the only one. So what to do? Give up? It’s up to you, but there’s a little trick to work around this situation.
The logic is simple. We need to put more weight on ‘clickable area’. Here’s some option you need to experiment by your self.
1. Make the color stand out. Shout it out.
Don’t afraid to test new color for your ads. You will find which color combination is work perfectly on your site. It’s also good practice to serve PPC advertising for ads blinded person.
Try to use bright, eye punching color, for example blue on yellow. Read for color harmonization to try different color set. Some bloggers use unique background image as frame for their adsense blocks.
2. Use same color as website theme… with some modification
Adsense gurus tell you to use same color as you site template. This is well known adsense tactic to boost your performance, but recently, Google make new guidance about ads placement and allowed blended ads. The safest way to play is follow the exact rules. Make sure your reader can distinguish ads from content. Ask your friends, your spouse or your kids about this. If they can tell the difference so are most of your readers (and Google too!).
Many webmaster using this by using no border on adsense blocks and with the same background color
3. Combination of method 1 and method 2.
You can combine both methods to find out which one will give best result. You also can rotate your adsense color scheme periodically. This can generate good result when you have more returning or regular visitors to your site. For example, online forum or social site.



